Inventing You

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8 week Style and Brand Development Course for Artists

When I was revamping my creative career, 24 years in, I was struggling to find my signature style in a new industry.  Using different methods and tools, I was finding the translation of my old style into the new.  I started creating work that just didn’t look like ‘ME’ and that really bothered me.  I struggled, a lot. So, after a lot of frustration, I figured out a method of finding my signature style again…and pulling all my work together to create ‘My Brand Suite’. 

Does this sound familiar? I know a lot of artists share in the same frustration I did and if that’s you…I’d like to share my methods. To save you the stress and frustration by giving you the steps to follow that lead to nailing down your signature style and brand.  So that everything you put out into the world just screams ‘YOU’!!!

I’ve created my course ‘INVENTING YOU: Style and Brand Developement for Artists

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What’s included?  

Identifying what you really love and are drawn to.  

This may seem obvious but it’s sometimes difficult to pin pin exactly what you love about something when an image as a whole is so striking to you.  I’ll help you break it down and identify the aspects that really make it special to you.  

Identifying techniques and qualities in your own work that make it unique.

This is a tricky one for some of us.  It’s always easy to see what’s spectacular about someone else’s work but not always our own.  I’ll help you identify your artistic ‘M.O.’ and use it to your best advantage.  

Critiquing and Creating.

You’ll approach new work with a new set of ‘YOU RULES’ that will make each artwork easily identified and ‘UNIQUELY YOU’.  

Creating your Brand Voice

Identifying our Brand Voice is so closely related to our signature style.  We want the two to walk hand in hand while telling your ideal customer what you are all about without having to say a word.  

Creating your Brand Suite

Your brand isn’t just a logo, it’s how you present yourself to the world in every way – website, social media, and print.  This includes bios, artists statements, and posts.  We’ll audit your current platforms and work to solidify your voice so you express the heart of your brand and your passion as an artist.  

Week 1 – Exploring Style

Week 2 – Exploring Brand Favorites

Week 3 – Create a Series

Week 4 – Your Brand Identity

Week 5 – Biography

Week 6 – Beyond Your Series

Week 7 – Brand Suite Part 1

Week 8 – Brand Suite Part 2

8 Modules – 1 released each week.

Printable Worksheets

Live Review and Q&A Call after each Module release so I can walk you through my approach, answer all your questions and cheer you on. These will be recorded for those unable to make the Live sessions.

Private Facebook Community for feedback, support, and extras, from ME & the ‘INVENTING YOU’ community throughout the week and beyond.

HEAR WHAT PEOPLE ARE SAYING:

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8 week ‘INVENTING YOU’ Style & Brand Development Course for $197

Who is This Course For

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2 Comments

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    Kendra
    September 2, 2021 at 9:18 pm

    When I click “Register Now” it just goes to PayPal with no further Instructions or details.

    Reply
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      Melanie Stimmell Van Latum
      September 2, 2021 at 9:27 pm

      Hi Kendra,
      Yes, it should take you to PayPal to purchase the course. Then you will receive an email shortly after. If you’re more comfortable, I can send you a PayPal invoice.
      Thanks so much and hope to see you in the course.

      Reply

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